The Japan External Trade Organisation (JETRO) opened “GOOD GOODS Japan 2019” in Hanoi on September 27 to create trade connections between Japanese and Vietnamese enterprises.

As many as 52 enterprises from Japan take part along with around 100 Vietnamese companies.

The purpose of the programme is to support Japanese small- and medium-sized enterprises operating in consumer goods to exploit and expand the ASEAN market, especially Vietnam's potential market, with consumer products having quality, safety and outstanding design, said Tomofumi Abe, JETRO's project director.

Vietnam is a developing economy with an annual GDP growth rate of more than 6 percent, leading to an increase in income and the demand for high-quality consumer goods, according to JETRO.

Meanwhile, Japanese consumer goods sector is popular in the world market with products such as kitchen utensils, detergents and cosmetics. The Japanese companies hope to expand overseas including a large Vietnamese market.

This is the sixth trade connection for the consumer goods to meet needs of Japanese and Vietnamese enterprises, Abe said. It is one of the activities implemented by JETRO since 2012 to support Japanese enterprises to exploit markets in ASEAN countries.

"In the previous trade connection programme, many Japanese and Vietnamese enterprises reached many agreements to import Japanese goods into Vietnam to meet the increasing demand for this product," Abe said.

"Besides that, JETRO has cooperated with Vietrade, the Ministry of Industry and Trade and the Ministry of Planning and Investment to organise similar trade connection activities between businesses of Japan and Vietnam to promote trade between the two countries."