The Japan External Trade Organisation (JETRO) held a press briefing on August 21 introducing the “GOOD GOODS JAPAN” exhibition to enhance trade links between consumer goods enterprises from the two countries.

Abe Tonofumi, project director of JETRO Hanoi speaks at the event
(Photo: BNews/VNA)

The event, which will be held from August 24 to October 30, is expected to attract a total of 46 Japanese companies who will be given a platform to showcase their consumer goods, including baby goods, kitchen utensils, toiletries, detergents, and cosmetics. 

Within the framework of the exhibition, there are plans to hold a wide range of trade connections which will allow Japanese firms to conduct online negotiations with Vietnamese businesses. 

Abe Tonofumi, project director of JETRO Hanoi, said GOOD GOODS JAPAN can be considered a vital activity to support Japanese small and medium enterprises (SMEs) to introduce their consumer goods and home appliances to local businesses and consumers. 

Due to the COVID-19 pandemic, the seventh edition of the event is scheduled to be held at the JETRO Hanoi Office this year, with local firms having the opportunity to experience Japanese consumer goods while attending online trade exchanges arranged by JETRO.

JETRO has expressed hope that the event will assist Japanese SMEs specialising in consumer goods in fully tapping into the Vietnamese market by offering high-quality products, noted Tonofumi.