With the International Buyer Program, ITE HCMC 2024 is expected to attract over 220 international buyers from 40 countries and territories. This will facilitate more than 10,000 business appointments, providing opportunities for direct exchanges between international and Vietnamese tourism businesses in a B2B format.

ITE HCMC 2024 is not only a traditional event but also an opportunity to raise awareness about sustainable tourism. With the theme " Responsible Travel, Creating Future," this event is expected to open up opportunities for tourism businesses both domestically and internationally to innovate and create new products and services, meeting the diverse needs of the international tourism market.

ITE HCMC 2024 is also a platform for discussing specific solutions and new technologies in applying digital technology to various fields such as healthcare, education, transportation, tourism, cuisine, and the environment. Particularly, the highlight of the event is the High-Level Tourism Forum, which is expected to attract over 200 delegates from state management agencies, tourism experts, and tourism business leaders.

Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, shared that the event promises to be a forum for sharing practical solutions, innovative ideas, and making a significant contribution to raising awareness and commitments of the community regarding sustainable tourism, affirming the brand of the leading reputable Expo in the region.