The event, co-organised by the Italian Chamber of Commerce in Viet Nam (ICHAM) and Prometeo Group, takes place from November 6-8 under the patronage of the Italian Embassy in Ha Noi, the Italian Consulate General in Ho Chi Minh City, and the Da Nang People’s Committee.

This is the first time the event has been held in Da Nang, bringing together more than 40 Italian businesses and their partners from both Viet Nam and abroad.

At the heart of the programme is the “Italian Expo”, showcasing products and technologies from five major sectors of lifestyle and interior design; energy, electricity and water technologies; construction machinery and solutions; food and beverages; and education and services.

ICHAM Chairman Michele D’Ercole said choosing Da Nang as the venue for the “Italian Expo” is a strategic move to promote trade and investment in the central region.

Italian Ambassador to Viet Nam Marco Della Seta highlighted that “Italian Days in Da Nang” not only enhances economic cooperation but also celebrates the shared cultural values of the two nations, fostering mutual understanding and friendship between Viet Nam and Italy.

Vice Chairman of the Da Nang People’s Committee Ho Quang Buu expressed his belief that the event will open new opportunities for collaboration in trade, investment and cultural exchange between Da Nang and Italian partners.

A key activity of the programme is the seminar titled “Italy–Da Nang Cooperation,” which focuses on four pillars: education, culture, people-to-people diplomacy, and economy. During the seminar, the ICHAM and the Da Nang Young Entrepreneurs Association signed a memorandum of understanding to promote trade, investment and innovation between enterprises of the two countries.

Another highlight is a photo exhibition on Viet Nam–Italy friendship, depicting moments of solidarity between the two peoples throughout history from wartime to the COVID-19 pandemic fight.