VIETNAM CHAMBER OF COMMERCE AND INDUSTRY
Liên Đoàn Thương Mại Và Công Nghiệp Việt Nam
Sat, May 08, 2021, 12:12:00
Apple failed to make it to the list of Vietnam’s five largest smartphone brands in the first quarter, Singaporean technology market analysis firm Canalys said.
Its sell-in market share was under 9 percent and was topped by Korea’s Samsung, China’s Oppo, Xiaomi and Vivo and Vietnam’s VinSmart. Sell-in refers to the numbers of units a manufacturer sells to retailers.
It had been in fourth place in the previous quarter with a 11 percent share.
Demand for iPhones fall at the start of the year since consumers buy Apple products during the year-end shopping season. Meanwhile, Android smartphones have been releasing new products in various segments, and smartphone retailers bought more of them than iPhones.
Low- to mid-priced smartphones from Samsung, Oppo and Xiaomi were among the best-selling products during the quarter.
The global market share of Apple fell 4 percentage points from the previous quarter to 17 percent.
Smartphone retailers in Vietnam have been offering discounts on the iPhone 12 since the start of April to spur the demand.
