The Hue Festival Trade Fair 2026 is scheduled to be held from June 12 to 17 at the central Hue City Culture and Sports Square.

The event forms part of the National Trade Promotion Program 2026 and is one of the key activities accompanying Hue Festival 2026.

Organizers expect the fair to strengthen trade links among localities and businesses across the Central Highlands, central Vietnam and other regions nationwide.

Held during the International Arts Festival Week 2026, the fair will provide a platform for promoting regional products, services and brands to consumers, investors and visitors. It will also offer businesses opportunities to expand market access, establish partnerships and explore new investment opportunities.

Exhibitors will showcase a wide range of products, including agricultural goods, local specialties, OCOP (One Commune One Product) items, handicrafts and rural industrial products, alongside displays highlighting socio-economic achievements from provinces and cities across Vietnam.

The fair will feature 240 standard exhibition booths divided into three sections. The first section will comprise around 50 booths dedicated to product exhibitions and business networking among localities. The second, with approximately 110 booths, will showcase agricultural products, regional specialties, OCOP products, handicrafts and traditional craft village goods. The third section will include 80 booths offering commercial and service-related products and activities.