The rapid expansion of two new boutiques following the relaunch of the Hublot Ho Chi Minh City Saigon Center boutique is testament to the growing strength of the Vietnam market.

For the second standalone boutique in the city, Hublot has chosen the historic shopping mall of Union Square. The marriage of its colonial building with a modern interior complementing Hublot’s avant-garde approach while respecting watchmaking traditions.

Strategically located on the ground floor of Union Square, three glass façades shroud the new boutique, framed by etched anodized aluminium panels in sleek matte black. This open architecture is an invitation to experience the Hublot world.

The new boutique retains Hublot’s distinctive interior design with its minimalist architecture, the luxurious gray tones highlighting colourful pieces of pop art, reflecting the famed Hublot philosophy: “The Art of Fusion.”

This was followed by the long-awaited official opening of the Hublot Hanoi Trang Tien Plaza Boutique. With the success of a pop-up boutique in Trang Tien Plaza introducing Hublot’s creations and philosophy to the city, the decision was made to have a long-term presence in the mall.

The launch of the two Hublot boutiques became even more significant with the presence of Ricardo Guadalupe, CEO of Hublot.

The arrival of the renowned CEO and the opening of two stores in Hanoi and Ho Chi Minh City marks a new chapter for Hublot in the Vietnamese market. As the love and passion of customers for Hublot grows, Guadalupe’s last two stops convey a strong message that confirms Hublot’s commitment to the Vietnamese market.

"Mono-brand boutiques will continue to be a key strategy for Hublot as they allow clients to remain close to developments taking place at our home in Switzerland while strengthening our visibility and prominence in a competitive landscape. This new boutique will allow connoisseurs in Vietnam to appreciate the authentic experience of advanced watchmaking by one of the industry’s vanguards," said Guadalupe.

Renowned for its innovative use of materials, the main highlight in Hublot’s space is the fine watches that skilfully combine rubber, ceramics, sapphire and gold in ground-breaking expressions.