This event is part of the Shopping Season 2024, a series of promotional programmes in the city.

Vice Director of the department Le Huynh Minh Tu said CITY SALE 2024 is one of the practical activities to stimulate demand and shopping in Ho Chi Minh City, contributing to the total retail sales of goods and service revenue of the southern hub, connecting businesses with consumers.

The scale of CITY SALE 2024 will be expanded, with simultaneous events held at three strategic retail locations in Ho Chi Minh City.

It will feature luxury products from over 500 renowned international and Vietnamese brands which will primarily showcase products in categories. Some major brands will also offer billions of VND worth of unconditional cashback vouchers and thousands of attractive gifts for consumers during CITY SALE 2024.

Nguyen Khac Hieu, a representative of the organising board, said with the policy of "cashless shopping", the department has cooperated with two payment gateways VNPAY and ZALOPAY to sponsor additional discount vouchers for consumers. Xanh SM will also sponsor customers with travel routes to the three localities.

The event is expected to boost the retail industry and turn Ho Chi Minh City into an attractive shopping and tourism destination for both domestic and international visitors, Hieu added.

The programme with take place from August 30 to September 3.