Ho Chi Minh City has launched a new stimulus programme aimed at boosting the local tourism industry, with attractions anticipated to offer discounts of between 50% and 100% on entrance fees. 

The HCM City's Post Office 

Running with the theme of “HCM City – a safe destination”, the scheme will see tourism service providers offer incentives with price cut reaching up to 30% or more in comparison with normal prices.

The campaign has been jointly implemented by the southern city’s Department of Tourism and the Ho Chi Minh City Tourism Association, which are expected to work closely alongside travel firms, accommodation establishments, and tourist attractions throughout the city in an effort to develop relevant promotional programmes and issue discount vouchers of 30% for visitors.

In line with the stimulus programme, a discount on entrance fees of up to 50% is set to be applied to tourism sites operated by private firms, while visitors will be exempt from entry fees at sites managed by the State.

Nguyen Thi Anh Hoa, deputy director of the Ho Chi Minh City Department of Tourism, said the move is being initiated with the aim of attracting local visitors whilst developing a sustainable plan suitable for the southern metropolis, provinces in the Mekong Delta region and the south-eastern region. 

Furthermore, the programme is expected to issue approximately 50,000 promotional tickets, with hundreds of tourism sites throughout the city set to participate in the event.

The scheme will run from September through to the end of the first quarter of 2021.