Nationwide, participants will learn and engage in various real-world challenges to hone the skills needed for their future careers, such as creativity, leadership, presentation and teamwork. In addition, the teams will also develop practical experience working on community-oriented topics and social issues of high interest. In the preliminary round, the program received a total of 230 entries from students studying at 40 universities nationwide. The judges will select the top 12 entries with the most remarkable ideas from 12 teams, for the first qualifying round.

Mr. Vu Van Thang, General Manager for Herbalife Vietnam and Cambodia, said: "This partnership is aligned with our strong commitment to supporting local initiatives, which enhance physical and mental wellbeing. We are delighted to partner with VTV3 to launch the "Students of New Generation 2023" reality show where talented Vietnamese students can compete and learn in order to explore their full potential. I hope the exciting competitions between the teams and the showcasing of knowledge from the show will inspire young audiences across the country to follow and strive for excellence”.

A representative of VTV3 shared: “We believe that "Students of New Generation 2023" is not only an exciting initiative for students but can also be a bridge between generations. In challenging their limits by capitalizing on their abundant energy, talent, and creativity, the young students also have the opportunity to learn from the valuable experiences of senior generations who they’ll engage during the competitions. With this great partnership from Herbalife, we hope that "Students of New Generation 2023" will herald in a new milestone and be a part of the Gen Z students’ journey in conquering new challenges."