According to an announcement on Tuesday, Heineken said that Asia Pacific Breweries Singapore (APBS), its wholly owned subsidiary in Singapore, will shift to an import-based supply model supported by Heineken breweries across the region.

The move, part of Heineken’s EverGreen 2030 strategy, will maintain and deepen Singapore’s role as a base for regional commercial operations, logistics, innovation, and GenAI-enabled capabilities.

Large-scale brewing at the Tuas brewery based in Singapore will be winded down progressively to support a more agile regional supply approach, the firm said. Over time, the Tuas site will be redeveloped to support regional logistics and include a pilot brewery for innovation.

To support the import-based supply model, Heineken will reallocate large-scale production to established regional breweries in Malaysia and Vietnam. In Singapore, APBS will focus on regional commercial operations, demand planning, packaging adaptation, export-market services and innovation support, the firm elaborated.

Meanwhile, Singapore will remain the global home of Tiger Beer, with the brand’s global leadership anchored in Singapore – setting strategy, shaping creativity, and guiding direction and R&D that support the brand worldwide.

Heineken currently operates six breweries and nine sales offices in Vietnam. Since entering the country in 1991, it has been ramping up investment in Vietnam, committing $500 million over the next decade on top of the $1 billion it has already invested.

A major project includes expanding its Vung Tau brewery plant in Ho Chi Minh City by 500 million liters to 1.6 billion liters a year. The VND12.59 trillion ($540 million) expansion, licensed in June 2023, builds on earlier upgrades that made the facility the largest brewery in Southeast Asia by 2022.