Ho Chi Minh City has unveiled its 2026–2030 Master Plan for E-commerce Development, setting ambitious targets to accelerate digital commerce and promote sustainable growth.

Under the plan, 70% of the city's adult population is expected to shop online by 2030, while e-commerce retail sales are projected to grow by an average of 25% annually, accounting for 20% of total retail sales across the city.

The plan identifies e-commerce as a key pillar of the digital economy, aiming to optimize the entire value chain—from production and business operations to consumer experience. It also seeks to balance economic growth with social equity and environmental protection.

A major focus of the strategy is the development of green and sustainable e-commerce. By 2030, the city aims to reduce the proportion of products using plastic packaging to no more than 45%, while increasing the share of recycled packaging to 50%.

In addition, at least 40% of logistics companies are expected to adopt clean energy solutions, and 50% of businesses are targeted to implement environmentally friendly packaging standards, supporting the transition toward a low-carbon and more sustainable digital economy.