Hanoi welcomed more than 18 million visitors in the first six months of 2026, up 15.7% from the same period last year, according to the city's Department of Tourism.

Tourism revenue reached VND74.23 trillion ($2.8 billion) during the period, an increase of 19.1% year-on-year. The stronger growth in revenue compared with visitor arrivals suggests that the capital is becoming increasingly effective at boosting tourist spending and improving the overall value generated by the sector.

Building on the positive momentum, Hanoi's tourism industry has identified the second half of the year as a crucial period to accelerate growth and contribute to the city's broader economic targets. Under its development plan, the capital aims to welcome over 36 million tourists, including 9 million international visitors,  in 2026.

A key priority will be the completion and submission of several major tourism development initiatives for municipal approval. These include a comprehensive tourism development strategy designed to attract more than 12 million international visitors annually by 2030, a proposal to establish the Hanoi Beer Museum as a new tourism destination, and a program promoting rural tourism in conjunction with the city's new rural development agenda.

On the promotion front, Hanoi plans to organize 16 flagship tourism events in the coming months. The city will also step up tourism promotion campaigns in key overseas markets, including China, Japan and the United Kingdom.