In July 2024 alone, Hanoi saw 2.52 million visitor arrivals, up 7.4% over the same period last year, including 425,000 international visitors, up 20.8%, and 2.1 million domestic visitors, up 5%. Total tourism revenue was VND9,247 billion in July, up 10.3%.

Dang Huong Giang, Director of the Hanoi Department of Tourism, said, from now until the end of 2024, the Hanoi Tourism Department will focus on further reforming the organization, management, conservation, and promotion of historical sites and national landmarks, including the Huong Son Complex. Additionally, the department will finalize the draft report and provide recommendations to the Hanoi People's Committee for the implementation of new regulations on the management of tourist sites.

Hanoi's tourism industry will also focus on organizing major events such as the Hanoi Tourism Gift Festival, a series of sports tourism events, and cultural and historical tourism product festivals. In addition, Hanoi will continue to promote new destinations and tours on media channels, accelerate digital application to tourism, build a community tourism model, develop agricultural tourism economy associated with new rural construction.