Hanoi will open 40 more showrooms for goods from the local “One Commune, One Product” (OCOP) programme in 2021, making them more popular among domestic consumers and foreign visitors.

Garlics and shallots introduced at the recent show of Hanoi's OCOP products

According to the municipal Department of Industry and Trade, products to be displayed include silk, confectionery, food, safe fruit and vegetable, and handicrafts.

They must be rated at least three-star and have been certificated as typical rural industrial products at the municipal and regional levels.

In 2020, 14 OCOP showrooms were put into operation in the capital city.

The OCOP was initiated by the Ministry of Agriculture and Rural Development in 2008, based on Japan’s “One Village, One Product” and Thailand’s “One Town, One Product” programmes. It is an economic development programme for rural areas and focuses on increasing internal power and values, and is also to help with the national target programme on new-style rural area building.