Hanoi will host Shopping Festival 2024 on December 20-24 in Tien Duoc Commune, Soc Son District, showcasing culinary culture and artisanal crafts for domestic and international visitors.

 Consumers purchase OCOP products from a retail outlet. Photo: vir.vn

The event aims to help businesses promote their products, explore cooperation opportunities, and expand markets for agricultural products, processed foods, goods produced under the One Commune One Product (OCOP) program, and traditional crafts. It will be a major shopping event for residents celebrating the end of 2024 and welcoming the Lunar New Year of 2025. The activity aims to contribute to the preservation of the capital's cultural values.

The event will feature around 50 booths showcasing agricultural products, notable OCOP items, regional specialties, and traditional handicrafts from different provinces. In addition, there will be 30 booths showcasing processed goods, green agricultural products, and high-tech agricultural innovations.

Areas will be set up to promote organic and natural agricultural products, as well as green products from cooperatives. Visitors can enjoy traditional cuisines from different districts and learn about the exemplary agricultural and rural products of Soc Son District. The festival will highlight the essence of Hanoi's traditional crafts and showcase OCOP products and local delicacies.

The event is in line with the city's cooperation programs with provinces nationwide under the spirit of "Hanoi with the whole country, the whole country with Hanoi". It supports the implementation of Plan No. 73/KH-UBND for the development of agritourism and rural development in Hanoi.

The festival also helps businesses promote and connect their products, seek opportunities for cooperation, and expand markets for agricultural products, processed foods, OCOP products, and traditional handicrafts from Hanoi and other regions.

It will be a major shopping highlight for residents to celebrate the end of 2024 and welcome the Lunar New Year in 2025.