An OCOP product space featuring specialties from Hanoi opened today [October 24] at the OCOP Product Promotion Center, No. 2 Trinh Cong Son Street, Hanoi’s Tay Ho Ward.

Gia An Food JSC booth, one of many showcasing OCOP products at the event. Photos: The Hanoi Times

The activity is part of the seminar “Promoting Sustainable Development of Hanoi’s Craft Villages through OCOP Product Branding”, jointly organized by Kinh te & Do thi (Economic & Urban) Newspaper, the Steering Committee of the “Vietnamese People Prioritize Vietnamese Goods” campaign and the Tay Ho Ward People’s Committee.

The seminar is expecgted to raise awareness among local authorities, organizations and citizens about Hanoi’s comprehensive plan for craft village development for the 2025-2030 period, with a vision toward 2050.

The discussion highlights the role, potential and distinctive cultural and economic value of the capital’s traditional craft villages. It also provides a platform for experts, policymakers, businesses, cooperatives, and producers to exchange experiences, share innovative ideas, and suggest solutions for digital transformation, technology adoption, and product quality improvement.

By linking OCOP branding with craft village development, the seminar seeks to further strengthen the “Vietnamese People Prioritize Vietnamese Goods” movement, contributing to a resilient, self-reliant, and culturally rich economy.

Nguyen Thanh Loi, Editor-in-Chief of Economic & Urban Newspaper, stressed that combining Hanoi’s craft village development with OCOP brand building is not only an inevitable trend but also a strategic move to enhance the value of Vietnamese goods and reinforce the reputation of Hanoi-made products in domestic and international markets.

Nguyen Thanh Loi, Editor-in-Chief of Economic & Urban Newspaper, speaks at the seminar today.

“We hope the seminar will spread the spirit of the ‘Vietnamese People Prioritize Vietnamese Goods’ campaign, inspire national pride and strengthen consumer trust in local brands. By elevating OCOP and craft village brands, we preserve Vietnam’s cultural identity and advance toward a self-reliant, sustainable, and globally integrated economy,” he said.

The event was supported by the Vietnam Fatherland Front Committee of Hanoi, Hanoi Industrial Promotion and Development Consultancy Center, the Hanoi Department of Agriculture and Environment, the Hanoi Handicraft and Craft Village Association, the Vietnam Consumer Cooperative Union, and local artisans and enterprises.

Some images showcasing OCOP product spaces and booths from cooperatives and enterprises:

Tay Ho Lotus Tea' space

Phu Thuong Sticky Rice Village's booth

Bach Thuong Xuan Dried Fruit's space

OCOP space by Newstar One-Member Co., Ltd

A corner showcasing Can Gio bird’s nest products