Traditional incense stick making in suburban Hanoi

According to the Hanoi Coordination Office of the New Rural Development Program, the city has many advantages in carrying out the assessment and classification of OCOP products, with about 1,350 craft villages, 159 production and consumption chains, 164 high-tech agricultural production models, and more than 11,000 agricultural and food products with QR code origin traceability. From 2019 to the present, Hanoi has assessed and classified 3,317 OCOP products, accounting for 21.3% of the country's OCOP products. Among these, there are 9 5-star OCOP products, 19 potential 5-star products, 1,571 4-star OCOP products, and 1,718 3-star OCOP products. Hanoi's OCOP products are diverse in design and type; at the same time, their quality is increasingly high to meet market demand.

In addition to OCOP participants who are individual households, Hanoi also has many participants who are business owners, cooperative directors, and farm owners. Of the 1,336 operating cooperatives, 134 are agricultural cooperatives with 448 products recognized as OCOP products. Among the 1,574 farms, 23 have received OCOP product certification, including fresh agricultural products produced according to VietGAP standards, as well as organic or processed products.

Visitors explore Hanoi’s OCOP products

Many craft villages have seen growth in revenue, production value, and export value over the years. About 100 craft villages earn from VND10 billion to VND20 billion per year, nearly 70 earn from VND20 billion to VND50 billion per year, and around 20 have revenue exceeding VND50 billion per year, contributing significantly to the local budget. Some craft villages have particularly high annual revenue, such as Son Dong craft village, with over VND1,000 billion and regular jobs for more than 2,800 workers, and La Phu craft village, with over VND1,300 billion. These villages are also major sources of 3-star, 4-star, and 5-star OCOP products.

After certifying OCOP products, Hanoi has consistently focused on organizing promotional activities, connecting trade, and enhancing the visibility of OCOP products. In particular, bringing these products onto digital platforms is seen as an essential step that helps open new markets, increase customer reach, and bring significant economic benefits to localities. The Hanoi Coordination Office of the New Rural Development Program has also signed an agreement with TikTok Vietnam to promote strategic cooperation in improving digital capacity and promoting Hanoi's OCOP products. In addition, to expand the consumption market and leverage local advantages, the city's departments and branches have organized various events, fairs, and seminars to promote trade and display OCOP products, helping entities introduce them to consumers. As a result, OCOP products have gained wider recognition and acceptance in the market.

By the end of June 2025, the Hanoi Department of Agriculture and Environment had continuously organized various weeks and events to introduce OCOP products, such as OCOP Week, Craft Villages, and Safe Agricultural Products of Hanoi in 2025 (held from May 9 to May 13 at Lac Long Quan Flower Garden Park, Tay Ho, Hanoi); and the event introducing OCOP products associated with the culture of the northern mountainous provinces (held from May 15 to May 19 at the Culture, Information and Sports Center of Son Tay Town). These events attracted the participation of hundreds of establishments and enterprises, showcasing thousands of OCOP products, key agricultural products, and specialty items from Hanoi and many other provinces and cities across the country.

OCOP ceramic products of Hanoi

According to Mr. Nguyen Dinh Hoa, Deputy Director of the Hanoi Department of Agriculture and Environment, the OCOP program is an important solution for Hanoi to develop the rural economy by enhancing internal resources and increasing value. Hanoi's OCOP products have made significant contributions to transforming the rural economy, creating jobs and income for rural workers, and gradually realizing the goal of building and developing agriculture and rural areas in a more sustainable way. The city's OCOP products have quickly affirmed their position and been positively received by the market thanks to the involvement of Party committees, authorities, ministries, and departments, as well as the dynamism, creativity, determination, and strategic thinking of businesses, organizations, and individuals.

However, the development of OCOP products still faces many difficulties and challenges. Many types of plant varieties and input materials remain dependent on imports; raw material areas are not concentrated and still rely heavily on linkages with regions across the country; production scale remains small; post-harvest processing and preservation technology is underdeveloped; the consumption market is unstable; product quality requirements are increasingly high; and international standards are becoming more stringent.

The city also aims to develop agriculture based on high-value, sustainable, and food safety-oriented chains by 2030, striving for an average GRDP growth rate of 2.5-3% per year. It focuses on developing modern agricultural production models, applying high technology, and promoting smart, green, and organic agriculture that is environmentally friendly and adaptable to climate change, in connection with eco-tourism and experiential tourism. Hanoi also seeks to build and develop the capital into a regional center for high-quality seed production; cooperate with provinces and cities nationwide to supply agricultural products that meet the capital’s consumption needs; and evaluate and classify 2,000 or more OCOP products.