An exhibition of innovative handicrafts and design products is underway in Hanoi’s Phuong Duc Commune through February 8, targeting rising shopping demand ahead of the 2026 Tet (Lunar New Year).

The event features 100 booths and draws more than 70 businesses from Hanoi and several provinces, including Ha Giang, Thai Nguyen and Ninh Binh. Exhibits range from traditional handicrafts and gift items to interior décor and Tet-themed decorations.

Artisans, craft workers and young designers from Phuong Duc Commune and nearby areas are using the exhibition to promote signature village products such as to he figurines from Xuan La Village and bamboo and rattan items from Luu Thuong Village.

Enterprises are also showcasing agricultural products, including rice, bamboo shoots, glass noodles, chung cake and processed meat items.

Vu Thi Muoi, Director of Hoang Muoi Cooperative from Thai Nguyen Province, said the cooperative brought traditional rice noodles and dried bamboo shoots produced using traditional methods and meeting food safety standards.

She said the event offers an opportunity to expand market access, connect with partners and support local economic growth during the Tet season.

Nguyen Thu Ha, a resident of Phuong Duc Commune, said the exhibition allows consumers to experience and buy traditional craft village products directly, adding that the variety of quality goods helps families select safe and meaningful items for the Lunar New Year.

According to Nguyen Trong Vinh, Chairman of the Phuong Duc Commune People’s Committee, 18 of the commune’s 42 villages have official craft village status, accounting for 48.2%.

These villages produce goods with distinct cultural identity, widely consumed in Hanoi, Ho Chi Minh City, Haiphong and Danang and exported to markets including Russia, the United States, Poland, Japan, China and Thailand.

The expansion of domestic consumption and exports has created jobs for more than 80% of workers in Phuong Duc’s craft villages and surrounding areas, supporting economic restructuring toward industrialization, modernization and sustainable development.

Nguyen Dinh Thang, Deputy Director of the Hanoi Department of Industry and Trade, said the exhibition helps bring Vietnamese goods closer to consumers Tet and marks the success of the 14th National Party Congress.