The event witnessed the attendance of nearly 300 participants

Speaking at the event, Dang Chung Thuy, representative of the Vietnam Embassy in Germany, indicated that Germany had been Vietnam’s leading commercial partner in the EU and that the latter had also strived to become the most significant commercial partner of Germany in Southeast Asia after over a decade of strategic cooperation.

Such achievements are embraced by the reckless efforts in connecting the governments of the two countries, as well as a strong desire of the business community within each nation. In practice, many large enterprises in Vietnam have been increasingly enthusiastic about partnering with the German and EU markets. A typical example is FLC Group – a proactive enterprise with significant contributions in tourism infrastructure, aviation, and real estate.

Dang Chung Thuy, representative of the Vietnam Embassy in Germany, spoke at the event

With regards to the decision of choosing Germany as the first destination for a series of international promotion activities in 2022, Trinh Van Quyet, chairman of FLC Group, emphasised that Germany has established itself as an extremely potential market following the residence of more than 200,000 Vietnamese people.

“Bamboo Airways has built a bridge that connects Vietnam with the largest airport in Germany. At the moment, Germany and Vietnam have the pandemic well under control, and policies for safe business resumption in place," said Quyet. The chairman also revealed that Bamboo Airways will expand its flight network to other major cities of Germany, and thereby turn the country into one of the most important markets of the airline in Europe.

Trinh Van Quyet, chairman of FLC Group, spoke at the event

According to Roft Schulze, former ambassador of Germany to Vietnam and president of the German-Vietnamese Friendship Association, FLC and Bamboo Airways have been taking advantage of the opportunities derived from the strategic partnership between Vietnam and Germany. He believes that Bamboo Airways's route to Frankfurt is a significant factor that allows the relationship between the two nations to further strengthen.

“I am delighted, and I have requested the chairman of FLC that it is of high necessity to launch flights to Berlin and Munich soon. When this happens, I will be the first one stepping on the plane from Berlin to Vietnam”, added Schulze.

Expansion of partnerships

The event was also attended by German senior leaders and representatives of ministries and the business community.

Dang Tat Thang, vice chairman of FLC and general director of Bamboo Airways, said that Bamboo Airways and FLC wish to partner with German businesses that operate in the real estate, project engineering and management, real estate distribution, customer acquisition, and travel.

In addition to planned passenger flights between Berlin and Munich and Vietnam, Bamboo Airways has expanded its cargo network to provide access for more German products to Vietnam and improve the export of Vietnamese agricultural products to Germany.

Many German investors expressed their interest in the emerging markets of Vietnam

Many projects of FLC have contributed to activating the tourism potentials in the emerging market and correspondingly resulted in massive benefits for investors. FLC has been active in investment research and legal promotion process for more than 300 projects all over Vietnam.

Thang indicated that this is could be a great opportunity for German investors to cooperate in project development, management, and operation across many different projects in Vietnam.

FLC is ready to provide necessary assistance and consultation for effective investments in Vietnam, no matter in which sector. “We want German businesses to have a better understanding of Vietnam’s market, one of the most attractive markets in Southeast Asia”, shared FLC chairman Quyet.

FLC Chairman Quyet met with many guests at the event

Collaborating with strategic partners

At the event, three important signings were carried out between Bamboo Airways and strategic partners based in Germany. These include Aviareps Group as a general agent of Bamboo Airways in Germany, AIA as a general cargo agent of Bamboo Airways, and Lufthansa Technik.

After the event, Bamboo Airways will continue fostering partnerships with AFI KLM Engineering & Maintenance for engine support and maintenance.

Three crucial partnerships were inked between Bamboo Airways and its strategic partners in Germany

Once completed, the agreements will act as a solid foundation allowing Bamboo Airways to improve service quality and simultaneously promote its activities within the German and European markets.

The investment promotion week organised by FLC Group in Germany was the start of many international promotion activities that have been planned for 2022. The next important event is going to be Vietnam Week in the UK, held at the end of March.

Previously, several large-scale roadshows were consecutively organised by FLC in the US, Singapore, South Korea, and Japan that had witnessed great attention from partners and investors. Importantly, these roadshows have set a platform for FLC's journey to connect and promote investments in key international markets.