About Flavors Vietnam 2024

As an annual event co-organized by Vietcetera and Mastercard, Flavors Vietnam has, over the past four editions, established itself as a platform for showcasing and elevating Vietnam's F&B industry on the global stage.

Flavors Vietnam 2024 officially launched in June with the theme "Crafting shared culinary experiences." The program began with Flavors Bar Week, followed by the Flavors Conference, concluding with a Flavors Award Ceremony that's combined with the Flavors Festival - a brand-new event introduced this year.

“Flavors Vietnam, a core initiative of Vietcetera, embodies our mission of 'Bringing Vietnam to the World and the world to Vietnam' by fostering a multifaceted exchange within the F&B industry. With its impressive roster of F&B experts, this year's Flavors Conference served as a powerful platform for amplifying discussions on socioeconomic progress, innovation, and sustainable growth. By uniting the F&B community to share insights and identify opportunities, we are building resilience and propelling Vietnam's F&B sector onto the global stage”, shared by Hao Tran, CEO of Vietcetera.

“Mastercard is delighted to continue its partnership with Vietcetera for Flavors Vietnam 2024, celebrating the remarkable progress of Vietnam’s resilient F&B industry and bringing people together to enjoy the richness of local cuisine. Understanding that consumers value experiences more than things, our goal is to create unforgettable moments that connect people with their passions. For the third consecutive year, Mastercard aims to connect food enthusiasts with emerging F&B merchants, creating Priceless experiences for consumers and their loved ones, while also fostering growth opportunities for local businesses. Moving forward, Mastercard remains committed to harnessing its technology, insights, global expertise, and collaborative approach to empower local businesses in their digital transformation, contributing to Vietnam’s journey toward a digital-first economy,” said Winnie Wong, Country Manager, Vietnam, Cambodia, and Laos, Mastercard.

About the Flavors Conference 2024

With the industry facing fluctuating revenues and the broader economic challenges of 2024, the event provided a critical platform for addressing how the F&B sector can not only withstand these pressures but also find ways to grow and thrive. The discussions reinforced the importance of resilience, with a focus on how businesses have adapted to market shifts, navigated economic fluctuations, and continued to meet evolving consumer demands.

The Flavors Conference 2024, co-organized by Vietcetera and Mastercard, focused on "Building a Resilient and Thriving F&B Industry in Vietnam," highlighting key strategies and trends for growth in a competitive market. Featuring a distinguished lineup of close to 35 speakers and over 300 attendees, including prominent industry leaders, seasoned investors, and influential stakeholders, the conference provided valuable insights to help drive the Vietnamese F&B sector's continued success both locally and regionally.

In their keynote, Yosuke and Sanae Masuko of Pizza 4P’s shared their inspiring growth story that creates a positive impact on society by combining passion, innovation, and a commitment to sustainability and community. The conference also featured inspiring insights from Thue Quist Thomasen, CEO of Decision Lab, who highlighted the need for the F&B industry to embrace change, presenting key findings from the latest 2024 F&B trend report.

“This event is always an opportunity to meet, network and exchange related professional issues with experts in the field of F&B and related industries. For me, every aspect from macro to micro in the development and operation of F&B is worthy of attention. Besides, we also need to reflect more on the perspective of experts and the perspective of consumers”, shared by Lam Duc Anh, Brand Ambassador of Diageo Vietnam.

Flavors Conference 2024 Sideline events

This year’s conference also introduced several sideline events, including a Themed Networking Session, which connected participants who shared interests in burgeoning trends like cashless payments and food delivery services. These sessions encouraged collaborations and strengthened community ties within the industry. Additionally, the conference featured a product showcase area, allowing emerging businesses to increase their visibility and network with a concentrated group of F&B professionals.