A launching ceremony took place recently at Thu Duc wholesale market and Biovegi store in Ho Chi Minh City to mark Chilean cherries penetrating the Vietnamese market for the first time. 

Representatives from Chilean trade promotion agency in Vietnam
and Biovegi Company at the launching ceremony (Photo: VTCNews)

According to the latest data released by the Ministry of Industry and Trade, the total cherry volume imported into the country during 2019 recorded an annual increase of 34% compared to 2018.

To meet the increasing demands of consumers, the Chilean Fruit Exporters Association (ASOEX) has been co-operating alongside the Chilean embassy and the Chilean trade promotion agency in Vietnam (ProChile) to accelerate the import and distribution of Chilean cherries within the Vietnamese market.

Cherries are popular among Vietnamese consumers due to their taste and health benefits, especially their antioxidant capacity. Indeed, the consumption season for Chilean cherries usually begins in December and lasts until the end of February.

After being imported into Vietnam, cherries will then be distributed to shopping malls, supermarkets, convenience stores, and wet markets throughout the country.

The promotional scheme started on February 5 and is due to run for the duration of February.