Up to 242 businesses have registered their participation in the ’60 golden days’ promotional event being held in Ho Chi Minh City, with the total value of goods reaching over VND146 billion, according to Nguyen Huynh Trang, deputy director of the Ho Chi Minh City Department of Industry and Trade.

Hundreds of firms register for stimulus scheme
to boost consumer demand in Ho Chi Minh City 

With the event scheduled to run until July 30, it is being held as part of a range of trade promotion activities aimed at spurring on economic recovery as the country moves into a period following the novel coronavirus.

The scheme is set to be deployed across 235 traditional markets, 217 supermarkets, and 45 shopping centres, in addition to thousands of other sales points and e-commerce channels that operate within the city.

During the event, enterprises are expected to launch 1,740 promotional activities for a variety of goods and services, along with offering huge discounts of up to 100%.

Moreover, the Ho Chi Minh City Department of Industry and Trade has also moved to co-operate alongside the provincial Department of Industry and Trade in an effort to organise the trade fair as a means of boosting consumer demand with discounts poised to reach over 50% for the special event.

The trade fair is set to last from July 2-5 in Thu Duc district, with the participation of businesses from the southern city and nearby localities coming to display their products across 500 booths.

Trang outlined how the programme aims to strengthen connectivity among producers, suppliers, and distributors, whilst increasing the volume of goods to the domestic market along with introducing many of the region’s key products.