Accordingly, Openasia became a strategic investor and is closely accompanying Filmore to jointly optimise advantages and promote the rapid development of Filmore’s potential.

At the same time, by investing in Filmore, Openasia broadens its investment and product portfolio in Vietnam.

Nguyen Tan Danh (left), chairman of Filmore Development, and Doan Viet Dai Tu, chairman of Openasia, at the signing ceremony

With numerous investment opportunities reviewed, Filmore chose Openasia to become a partner by virtue of mutual trust, a similar vision, and the ability to collaborate to meet the key interests of customers countrywide. Both companies also aim to offer a lifetime of value to their customers, putting great emphasis on customer experience and satisfaction.

Through the investment, Doan Viet Dai Tu, chairman of Openasia, officially becomes a member of the board of directors at Filmore.

Currently, Filmore is led by a relatively young group with abundant market experience, a strong network, and a global business mindset. The presence of Doan Viet Dai Tu is expected to help Filmore to further strengthen the company and diversify the capabilities of the board of directors.

Both companies expect a synergy effect as Openasia brings expertise from a retail and lifestyle business and Filmore from a “high-touch” property development business.

The entire ecosystem built by the two companies will offer customers more quality products and rich lifestyle experiences, which is expected to create a stronger bond with customers.

“With the investment from Openasia, Filmore not only enhances its financial advantages but also many other aspects,” said Nguyen Tan Danh, chairman of Filmore.

“Thereby, the company can focus more on environmental, social, and governance standards, apply international standards to its products, and bring customers real assets with sustainably growing value.”

Filmore aims to offer global-standard living spaces to Vietnamese customers, creating experiences and benefits for its residents from the application of the latest proptech and eco-friendly materials and products.

Nguyen Tan Danh, chairman of Filmore – the first real estate company initiating the high-touch philosophy

Filmore operates with a sustainability-centric mind, delivering long-term value for its related parties and providing creative solutions to diversify the life of the customers and communities. The company also puts an important emphasis on aesthetic aspects and harmony between contemporary Western and Asian architecture.

In addition, Filmore is the first company in the real estate industry to initiate the “high-touch” philosophy and accompanies customers from the first steps of choosing their dream home to their daily life through the integration of tech-touch solutions.

Openasia was established in Vietnam in 1994, with its core business situated in retail, banking, investment, and financial consulting services. The company has consulted for more than 600 large-scale businesses, both international and Vietnamese.

Doan Viet Dai Tu, chairman of Openasia, officially becomes a member of Filmore’s board of directors

For nearly three decades, Openasia has been very successful in the retail business with ultra-luxury brands and products. The group is the owner of a luxury lifestyle and service ecosystem in Vietnam with famous brands such as Hermes, Bottega Veneta, Patek Philippe, Audi, and Chopard, among others.

At the same time, Openasia has also been deemed a bridge between the lifestyles of Europe and Vietnam. With its global business capabilities, Openasia has brought Vietnamese artisans to a new position and spread exquisite handicrafts from Vietnam to many corners of the luxury market around the world.

Doan Viet Dai Tu said, “For many years, Openasia has brought the best brands with international-standard products to Vietnam to serve customers. I strongly believe that with the investment and companionship of Filmore, we will together raise the benchmark of enjoyment and lifestyle of Vietnamese customers.”