Total retail sales of consumer goods and services in the first nine months of 2026 reached an estimated VND5.93 quadrillion (nearly $228 billion) at current prices, up 13.4% year-on-year, according to the National Statistics Office.
Excluding the price factor, real retail growth stood at 7.8%, outpacing the 7.2% expansion recorded in the same period of 2025.
In the third quarter of 2026 alone, total retail sales of consumer goods and services were estimated at over VND2 quadrillion ($78.4 billion), rising 3.3% quarter-on-quarter and 14.5% year-on-year. In September, revenue reached an estimated VND690.6 trillion ($26.6 billion), sustaining a 1.7% increase over August and expanding 14.1% compared to September 2025. These figures demonstrate that domestic trade momentum has progressed smoothly and steadily across each successive quarter.
Retail goods anchor market growth
Retail sales of consumer goods continued to serve as the primary pillar, generating more than VND4.46 quadrillion (over $171.7 billion) in the first nine months—accounting for 75.3% of the total revenue and climbing 12.8% year-on-year.
Several product categories recorded strong gains: other fuels (excluding gasoline and oil): up 29.2%; gemstones and precious metals: up 22.0%; other merchandise: up 18.8%; wood and construction materials: up 17.2%; and gasoline and petroleum products: up 14.9%.
Alongside the retail goods segment, accommodation, food and beverage (F&B), and tourism services logged the sharpest growth. Over the nine-month period, accommodation and food service revenue reached VND758.6 trillion ($29.2 billion), making up 12.8% of the total and jumping 16.7% year-on-year.
Several major tourism hubs posted substantial double-digit gains, led by Da Nang (up 21.7%), Quang Ninh (up 20.6%), Khanh Hoa (up 20.5%), Hue (up 20.4%), and Lam Dong (up 19.4%). Vietnam's two main economic centers, Hanoi and Ho Chi Minh City, expanded 16.3% and 14.1%, respectively.
The travel and tourism sector experienced the most pronounced expansion, with nine-month revenue estimated at VND78.1 trillion ($3 billion), up 17.9% year-on-year. Ca Mau led the nation with a surge of 86.0%, followed by Bac Ninh (up 45.3%), Tay Ninh (up 41.3%), Lam Dong (up 37.7%), Khanh Hoa (up 29.3%), Hue (up 28.9%), and Quang Ninh (up 25.7%).
Revenue from other consumer services reached VND625.4 trillion ($24 billion), up 13.4% year-on-year, completing a broad-based expansion across the trade and services sector.
