Amid the impact of the COVID-19 pandemic, boosting exports via giant retail platform Amazon is considered to be an effective solution that firms from Dak Lak province can use to enter global value chains, according to insiders. 

Experts at the event introduce ways to join the Amazon e-commerce platform

The view was shared by experts at a seminar held on January 20 in the central highlands of Dak Lak aimed at discussing solutions to promote exports via Amazon’s e-commerce platform.

Huynh Ngoc Duong, deputy director of the Dak Lak province Department of Industry and Trade, said that in order to help local enterprises make use of e-commerce websites in the near future, the industry and trade sector must ramp up co-operation schemes with e-commerce channels. This is in addition to establishing a brand identity system on e-commerce platforms.

Since 2020, the Department of Industry and Trade has strived to arrange training courses in an effort to enhance the capacity of firms, helping them to gain greater insights into e-commerce activities, Duong added.

He also revealed that the department has been working alongside both Alibaba and Amazon to provide enterprises with specific instructions regarding participation in the online retail system.

During the seminar, experts also put forth a range of solutions aimed at promoting the export of goods and developing brands. They kept the participating businesses of market trends and necessary requirements to gain entry into the global market through Amazon’s e-commerce platform, as well as outlining issues relating to shipping goods to markets globally.