The central city of Da Nang plans to hold an large-scale event named Fantastic Da Nang Festival 2020 in June to boost tourism development and recovery from the COVID-19 pandemic.

Illustrative image (Photo: danangfantasticcity.com)

In a document issued this week regarding plans to hold the festival, the city’s People’s Committee has assigned the Department of Tourism as the main unit to co-ordinate with related agencies to organise the event.

The Fantastic Da Nang Festival 2020 – an event upgraded from the annual festival themed Da Nang – Diem Hen Mua He (Da Nang – a Summer Destination), is expected to help introduce and promote the city as an attractive destination with its tangible and intangible cultural values, tourism resources, new tourism products and specialties.

The event will also aim to connect and support businesses in presenting their products and services and improve their service quality while introducing new, diverse and attractive tourist destinations and routes to meet the increasing demands of the tourism market.

The festival is held to create an impression among tourists while visiting the city by offering them an image of a green and environmentally-friendly coastal destination.

The festival will boost investment in tourism infrastructure and entertainment services to meet the demand of increasingly diverse tourist markets and strengthening cooperation in tourism development between provinces and cities.

Through the event, Da Nang expects to attract investment resources for tourism development and raise the position and image of the city’s tourism industry.

The festival, expected to become one of the most special extravaganzas for locals and tourists in 2020, is scheduled to be held from June to September.

It will be divided into two parts. The main part, called the “peak week” will take place from the middle to the end of July, but a specific time will be proposed after the pandemic is announced to be over in the country.

The other part will include supporting activities and events taking place from June to September 2020 organised by other tourism agencies and businesses.