MICE tourism, a form of tourism combined with meetings, incentives, conferences, and exhibitions, is expected to flourish in the central city of Da Nang this year after the locality received 700 tourists on January 22.

The tourists from Hanoi are scheduled to stay in Da Nang city and UNESCO-recognised Hoi An ancient town for a period of three days and two nights. They plan to visit famous sightseeing spots in the local area, such as Ba Na Hills, Linh Ung Pagoda, and Son Tra Peninsula.

Nguyen Xuan Binh, deputy director of the Da Nang Municipal Department of Tourism, said local authorities have vowed to minimise administrative procedures that travel agencies face in order to organise conferences and seminars, while simultaneously boosting MICE tourism in the central city.

The administration of Da Nang plans to devise policies aimed at attracting businesses to hold meetings and conferences, as well as tours, moving forward as a matter of priority, Binh said.

Earlier Da Nang received 1,000 tourists on January 7 - 8 who came to enjoy MICE tourism.

The new MICE tours are part of priority policies and discounts which are anticipated to attract increasing numbers of visitors to the central city in the near future.