Central Da Nang city officially launched the Da Nang Mega Sale 2026 on June 18, offering shoppers access to premium products at deep discounts while supporting the city's strategy to expand its night-time economy.

The event runs from June 18 to June 21, coinciding with the Da Nang International Fireworks Festival and the city's summer beach tourism season.

Now in its third edition, the annual event has evolved beyond a traditional retail promotion campaign, combining shopping, entertainment, and tourism experiences to create a unique lifestyle destination for both residents and visitors.

This year's Mega Sale features 120 booths representing 300 authentic brands across a wide range of sectors, including fashion, cosmetics, perfumes, accessories, sportswear, consumer goods, and local specialty products. Participating brands are offering discounts of up to 80 percent, alongside a variety of promotional programs designed to attract consumers.

The event comes as Da Nang's retail and service sectors continue to post strong growth. During the first five months of 2026, the city's total retail sales of goods and consumer service revenue reached an estimated VND118.3 trillion ($4.5 billion), up 20.3% from the same period last year.