With a large number of buyers flocking to gold shops on the God of Wealth Day, many followed the guidelines implemented by the Health Ministry regarding novel coronavirus (COVID-19) prevention measures in an effort to curb the potential spread among the community.

This year the God of Wealth Day falls on February 21, or the 10th day of the first lunar month. Many local people flock to purchase gold to wish for a good year ahead. Customers maintain a two-metre distance as part of the COVID-19 fight at Bao Tin Minh Chau gold shop in Hanoi.

All customers have their body temperature measured, don face masks, and use hand sanitizer. Photographed are customers queuing to buy gold at a Hanoi shop.

In Ho Chi Minh City the majority of customers actively wear face masks and remain a safe distance apart to stop the spread of COVID-19.

A couple wear face masks while choosing wedding rings at a gold shop in Ho Chi Minh City.

Buying gold at the beginning of the Lunar New Year is a ritual observed by many local people as they believe it will bring luck during the year ahead.

This year has seen gold firms launch new models in an effort to attract customers on the God of Wealth Day.

Necklaces featuring a feng shui stone prove to be a favourite among customers this year.

Traditional figurines of the God of Wealth are inscribed with words such as Phuc, Happiness, Loc, Prosperity, Tai, Wealth, and Tho, Longevity, all of which are popular each year.

PNJ firm launches gold pieces for the domestic market.

Lucky charm bracelets made of 24k and 18k gold are the leading choice among young customers this year.