The global cross-border market was valued at 791.5 billion USD in 2024 and is forecast to grow by over 30% in the coming years.

Vietnamese enterprises have already penetrated major markets such as the US, the EU, Japan and the Republic of Korea, while also expanding into ASEAN, the Middle East and Russia.

Experts stress that for Vietnamese firms to make breakthroughs, they must meet international standards, ensure transparent traceability, build their own brands and sell directly to global consumers.