The Tourism Information Center and Nestlé Vietnam sign a cooperation agreement

In 2023, their partnership led to the success of the initiative "Transform Thousands of Ingredients, Cook Millions of Vietnamese Dishes." The program focused on promoting Vietnamese cuisine through online platforms, the application of technology, and various events, with the notable launch of an online Vietnamese Food Map, which collected thousands of contributions from the community and was recognized by the Vietnam Records Organization.

In 2024, the program will further explore unique local ingredients-the "hidden gems" of Vietnamese cuisine-aiming to celebrate the diversity of Vietnam’s culinary culture while connecting travelers with regional food experiences. A key feature will be the upgrade to the Vietnamese Culinary Map version 2.0, introducing a refreshed interface and new features that allow the community to contribute local recipes and ingredients.

The 2024 series will also include events featuring influencers, offering the public hands-on experiences with signature dishes and ingredients from different regions. These events aim to promote Vietnam’s unique cuisine and deepen public understanding of its cultural significance, contributing to the country’s tourism development.

Director of the Tourism Information Center Hoang Quoc Hoa, said: “We will continue to leverage technology and digital transformation in tourism communication. Our collaboration with Nestlé Vietnam in 2024 promises new initiatives to showcase Vietnam’s rich culinary culture, helping attract more visitors through these distinct culinary experiences.”