The city also targets to earn around VND99.77 trillion (US$4.15 billion) from tourism in 2024, up 13.8 percent against last year.

To materialize the preset goals, the city will develop tourism products which are associated with heritages and traditional craft villages. In addition, other types of advantageous tourism products including gastronomy tourism, MICE tourism and wellness tourism will be promoted.

The total number of tourists visiting Ha Noi in 2023 was estimated at 24 million, a 27 percent increase compared to 2022. 

The city attracted 4 million foreign visitors, a year-on-year increase of 266.7 percent and pocketed VND87.65 trillion (US$3.65 billion) in tourism revenue.

Ha Noi received international tourism awards including “Asia's Leading City Destination 2023”, and “Asia's Leading City Break Destination 2023” while its Department of Tourism won the title of “Asia's Leading City Tourist Board”.

The city's tourism has thrived thanks to comprehensive innovation, focusing on innovating products, taking advantage of heritage tourism and craft village tourism, exploiting new tourism fields that link with each locality's strengths, and promoting digital transformation.

Besides new night tours, Ha Noi also promoted community-based tourism, ecotourism and agritourism.

Regarding digital transformation, Ha Noi launched a tourism database system at dulich.myhanoi.vn in early 2023. It has been developing a digital tourism map in Vietnamese and foreign languages to serve its smart tourism development.

The city's tourism has studied developing new tourist routes, including the "Exploring the Nam Thang Long Heritage Road", which taps the strengths of cultural heritage and craft villages in suburban localities; and the route from the city’s center to districts of Thanh Tri, Thuong Tin, Phu Xuyen, taking tourists to famous craft village in the districts.