Coffee chain Cafe Amazon, which has over 3,500 branches throughout Thailand, is scheduled to open its second store on Phan Xich Long street in Phu Nhuan district of Ho Chi Minh City.

Cafe Amazon is located on Phan Xich Long street
in Phu Nhuan district of Ho Chi Minh City

Along with its popular menus which features beverages such as Mocha, Latte, and Amazon Signature, the Vietnamese store will also launch new products that are suitable for the tastes of local consumers, including iced black coffee, iced white coffee, and special iced white coffee.

According to a report published by the Bangkok Post, after first being established in 2001, Cafe Amazon initially started as a PTT retail business at petrol and gas stations.

Now, each Café Amazon covers an area of between 40m2 and 200m2, with some 85% of expansions coming from opening new franchises. The rest will therefore be from PTT Oil and Retail Business Plc, an arm of national oil and gas conglomerate PTT's own investment, in addition to joint ventures alongside local partners.

PTT's retail arm has moved to establish a joint venture with Central Restaurants Group in order to operate the Café Amazon brand in the nation, investing a total of US$3.5 million.

Of the figure, PTT owns a 60% share, whilst the rest is held by the Central Group.

The launch of the location in Ho Chi Minh City comes following the first Cafe Amazon being opened at the BigC Go! shopping center in Ben Tre province.