Signing ceremony between SABECO and Ho Chi Minh Communist Youth Union (HCYU). (Photo: HCYU)

In the light of the global economic uncertainties that are affecting Vietnam's recovery in 2023, Bia Saigon's community program for this year strategically focuses on supporting workers impacted by job cuts and fishermen who are facing challenges due to climate change. The program aims to ease the burden on local governments and express gratitude to border and coastal guards working tirelessly to safeguard national sovereignty and territory.

The "TẾT SẺ CHIA, NĂM RỒNG KHỞI SẮC” program forms an integral part of the broader "Welcome the Dragon Year – Multiple Prosperity" campaign initiated by SABECO through its leading beer brand, Bia Saigon as we usher into the 2024 Year of the Dragon. This program seeks to honor Vietnam's rich Tet culture which emphasizes family values and spirit of unity as well as togetherness. This is the year where the values of solidarity, cooperation and mutual support from local governments, social communities and enterprises are much needed to achieve collective success and development across Vietnam.

Through this CSR program with a specific theme “TẾT SẺ CHIA, NĂM RỒNG KHỞI SẮC”, Bia Saigon hopes to spread a message of hope, sharing and encouragement to one another to overcome challenges, and welcome a more optimistic 2024.

This program is scheduled to run from January 6, 2024, to February 5, 2024, where SABECO employees, in collaboration with provincial HCYUs and local authorities in 25 provinces and cities, including Phu Yen, Bac Giang, Soc Trang and others will actively participate in the distribution of the 10,400 TET Gift. With a total contribution of 7.4 billion VND, each gift comprises a bag of Tet essentials valued at 400,000 VND and a cash envelope of 300,000 VND. Additionally, traditional game booths will be set up at select locations to bring festive touch and entertainment for local communities in the final days of the year.

Speaking at the press conference, Mr. Ngo Van Cuong – Secretary of the Central Committee of the Youth Union, said: “Through the "Tết Sẻ Chia, Năm Rồng Khởi Sắc" Program, we wish to convey the nation's fine tradition of "the fine leaves shelter the tattered ones" and the achievements that the entire Party and our people have achieved during the Covid-19 pandemic and in 2023. On this basis, all levels of unions and organizations in society will continue to organize meaningful activities to accompany disadvantaged youth and children during the Lunar New Year. This will contribute to motivating young people, union members, and workers to continue excelling in their labor.

Youth Union cadres at all levels regularly study the thoughts and aspirations of union members, young people, and workers. Union members and young workers are propagated and encouraged to enjoy Tet economically and safely, complying with legal regulations and returning to work on time. We aim to organize warm and joyful Tet activities which are characteristic of the Youth Union.”

In a statement, Mr. Lester Tan, CEO of SABECO, expressed his commitment, "As a brand deeply rooted in Vietnam's cultural heritage for many decades, Bia Saigon is an integral part of the local culture and cuisine. Through the Tet community program ‘TẾT SẺ CHIA, NĂM RỒNG KHỞI SẮC’, we aim to reaffirm our dedication to always bring the best for Vietnam. Our commitment translates into tangible and meaningful actions as we join the Vietnamese community in welcoming the Year of the Dragon with positivity, brighter hope and a stronger spirit of unity to work towards a better year."

He further extended gratitude to the Ho Chi Minh Communist Youth Union (HCYU) for their partnership in this impactful program. Mr. Tan expressed confidence that, with the collaboration of HCYU, local authorities, and SABECO's dedicated employees, the initiative will not only provide support to struggling workers but also contribute to the creation of new shared values within the community, promoting sustainable development and prosperity for Vietnam.