Promoting trade in the new context
In the vibrant atmosphere leading up to the fair, Nguyen Tuan Khanh, Sales Director of TVP Steel Joint Stock Company—a long-standing national brand award winner—shared that his company has high expectations for the event. With an extensive distribution network and exports to numerous markets, TVP Steel views the Autumn Fair 2025 as a launchpad to showcase its products, strengthen brand recognition, and engage new partners.
“Participating in the Autumn Fair 2025, we focus on displaying high-quality steel products suitable for domestic construction and industrial demand, especially for booming infrastructure projects. Beyond the domestic market, TVP Steel aims to expand exports to Europe, the United States, Southeast Asia, and other Asian markets. We are promoting direct networking activities with construction firms, mechanical companies, investors, and design–construction units to facilitate contract signings and contribute to export growth,” Khanh said.
To make the most of the opportunity, TVP Steel is implementing a comprehensive communication strategy. Its booth features modern, interactive design, displaying products by real-life application. Sales representatives provide on-site consultations to enhance customer experience.
The company is introducing two new product lines: high-strength galvanised steel for large-scale projects and TPB Max zinc-coated sheet, manufactured on advanced production lines. Combining offline and online sales, TVP Steel will also livestream, provide online consultations, and offer special promotions for new and returning customers. Media coverage before, during, and after the fair—across press and social media platforms—is being intensified to boost brand awareness.
Joining the fair for the first time, Tran Nhu Hung, Deputy Head of the Business Market Department at the Viet Nam Rubber Group, noted: “In the past, people mostly knew us for rubber cultivation and processing for export. However, we also produce sports balls, medical gloves, foam mattresses, threads, and conveyor belts. We hope to introduce our industrial products to both domestic and international customers and open new market connections for member units.”
The group supports its members in brand promotion and participation in both main and sideline activities to introduce information, images, and products. With its large scale, the event is expected to generate concrete contracts and agreements. Currently, the group’s products are exported to over 70 countries, accounting for more than 60% of its total export value, while its MDF wood segment holds over 50% of the domestic market share. Its six booths will feature medical gloves, mattresses, sports balls, conveyor belts, threads, natural rubber, as well as OCOP and essential consumer products.
Hung expressed his hope that the government continues to organise large-scale trade promotion events: “We want to meet major partners, sign key contracts, and introduce Vietnamese rubber and industrial products to international friends.”
Ha Noi – A distinctive space of culture and commerce
As a co-host, Ha Noi has prepared carefully for the ‘Essence of Ha Noi Autumn’ pavilion, affirming its role as a central hub for trade promotion. Nguyen Anh Duong, Deputy Director of the Ha Noi Department of Industry and Trade, shared: “Following the success of previous events, we have completed preparations despite the tight schedule. This is an opportunity to promote local craft villages, tourism, and investment, while offering the public a space to experience and shop.”
The main space is adorned with autumn’s golden hues, evoking images of canary trees, chrysanthemums, and sun-dappled streets, creatively infused with the vibrant spirit of the capital. Products are carefully selected from reputable enterprises with verified certifications, while continuous supervision ensures origin traceability, fair pricing, food safety, and the prevention of counterfeit goods.
Covering 17,000 square metres across the Main Hall and Zone 8, the highlight of the fair is “Ha Noi Autumn Avenue” – a pathway connecting the main stage with displays of green rice flakes, lotus, and tea, alongside live demonstrations of traditional crafts.
“This event plays a vital role in attracting investment and expanding trade. Ha Noi presents its cultural and economic essence to visitors, contributing to the capital’s economic growth,” Duong said.
Under the theme “Tay Ninh – Integration and Sustainable Development,” the Tay Ninh Department of Industry and Trade expressed its goal of promoting the province’s dynamic image, green economy, and digital transformation. The event serves as an opportunity to comprehensively showcase Tay Ninh’s economic, commercial, and cultural potential.
The exhibition space features three main zones: a 200-square-metre display area inspired by the Vam Co River, presenting local agricultural products such as dragon fruit, seedless lime, and soursop, as well as logistics services; an area for 20 OCOP enterprises featuring food, cosmetics, and consumer goods; and a culinary zone titled “Autumn Delicacies,” offering specialties such as Trang Bang noodle soup, rice paper, shrimp salt, and spring rolls.
The exhibition incorporates modern LED technology for dynamic visual presentation. Notable participants include Sun Group (Ba Den Mountain tourism), Thanh Thanh Cong (sugar), I-on Life, Thai Tuan (textiles), and Long An–Dong Tam Port (logistics), alongside 4-star and 5-star OCOP products and carefully selected local specialties. Enterprises will network, seek investment partners, and explore new export pathways for Tay Ninh goods.
The Autumn Fair 2025 is not merely an exhibition—it represents a national strategy for export promotion and domestic market protection. From enterprises eager to sign new contracts to localities showcasing cultural vitality, the event underscores the resilience and global ambition of Vietnamese brands.
