Mr. Nguyen Nguyen Phuong, Deputy Director of Ho Chi Minh City Department of Industry and Trade, visits Amazon Global Selling Vietnam's booth at VIFA ASEAN EXPO 2025

Vietnam's furniture and wood products industry continues to demonstrate strong and positive growth, with import-export turnover reaching more than USD 5 billion in the first five months of 2025—an 11% increase year-over-year, according to the Ministry of Agriculture and Environment. This growth reflects the industry's resilience and Vietnam's competitive advantages in craftsmanship, production capabilities, and design expertise.

The success of Vietnamese sellers on Amazon underscores this potential, with the number of products sold increasing by 300% in 5 years since 2019. Home, kitchen, furniture, and home décor consistently rank among the top-performing categories, indicating strong global demand for Vietnamese-made products. This track record underscores a pivotal opportunity for all Vietnamese entrepreneurs and businesses attending VIFA ASEAN EXPO 2025: to leverage e-commerce and reach international customers directly, building sustainable global brands from Vietnam.

To bridge the gap between local manufacturing excellence and global consumer demand, Amazon Global Selling Vietnam participates in VIFA ASEAN Expo and offers a rich agenda of networking and educational activities at its booth and throughout the event:

Daily “Selling on Amazon” Workshops: Hosted daily at the Amazon booth, these workshops will serve as a comprehensive introduction to export through e-commerce, cover fundamental topics, including account setup, product listing, brand building, and Fulfillment by Amazon (FBA) services

“Unlock E-commerce Export Opportunity with Amazon” workshop: On Tuesday, August 26, Amazon Global Selling will join VIFA’s industry workshop with a special sharing session, featuring global consumer trends, the opportunities of e-commerce for the furniture industry, and suggested success drivers for furniture manufacturers and brands on Amazon.

One-on-One Consultations & Network: Personalized guidance sessions with Amazon experts for exhibitors and visitors

Larry Hu, Head of Amazon Global Selling Southeast Asia shared: “Vietnam is a rising global player in furniture manufacturing, and we see immense demand from customers worldwide for its high-quality products. Our mission at VIFA ASEAN EXPO 2025 is to strengthen the selection of Vietnamese products on Amazon by connecting global customer demand with Vietnam’s incredible manufacturing talent, making it seamless and simple for local businesses to reach hundreds of millions of international customers.”

Amazon Global Selling’s participation in VIFA ASEAN EXPO 2025 provides an opportunity for Vietnamese manufacturers to explore the potential of e-commerce export. With clear opportunities and more success stories emerging, Amazon is committed to offering practical tools, expert knowledge, and direct support to help manufacturers not only enter the international market but also thrive in it.

Amazon Global Selling Vietnam provides consultation to furniture industry businesses about online exports through Amazon

VIFA ASEAN EXPO 2025 is Vietnam's premier furniture and home accessories exhibition. VIFA ASEAN EXPO 2025 showcases the best modern and traditional furniture, furnishing, home décor, and handicrafts from the Southeast Asian regions, providing a comprehensive trade playground for manufacturers to connect with global buyers. The exhibition features extensive activities including business matching, industry seminars, factory visits, and networking opportunities.