Opening the Amazon Global Selling booth at the Vietnam Sourcing Expo 2023 are Mr. Do Thang Hai - Deputy Minister of Industry and Trade (3rd from the right), Mr. Ta Hoang Linh - Director of the Europe-America Market Department, MOIT (2nd from the left), Mr. Tran Xuan Thuy - Head of Amazon Global Selling, the South region (2nd from the right)

Hosted and sponsored by the Ministry of Industry & Trade of Vietnam, the Vietnam Sourcing Expo 2023 objects to connect local manufacturers and exporters with global retail distribution networks and importers, thus fortifying the nation's position in the global trade landscape.

The three-day Expo showcases 300 booths with a diverse array of more than 5,000 export-qualified products spanning multiple categories, including aerospace, electronics, industrial materials, processed foods, garments, textiles, fashion accessories, household goods, and home decor. Moreover, the Expo expectedly offers an enriched experience for both exhibitors and visitors, offering comprehensive range of resources – workshops, seminars, and cheat sheets that are tailor-made to nurture an in-depth understanding of cross-border e-commerce dynamics among Vietnamese SMEs. Alongside a rich spectrum of seminars and conferences that will unfold in the expansive 8,000 square meters of exhibition and business matching area, the Expo presents an opportunity for face-to-face interactions with prominent distributors and buyers both from Vietnam and around the world. This promises not only an avenue for discovery but also a hub for networking, knowledge exchange, and potential business partnerships.

Unleashing Vietnam's Cross-border E-commerce Development Potential

Vietnam has strongly transformed itself to emerge as a new emerging center of the global production and supply chains, thanks to its ability to supply a wide range of world-class quality products at competitive prices. According to a report by Access Partnership, Vietnam's B2C retail exports through e-commerce are estimated at $3.5 billion by 2022, signaling the immense potential of cross-border e-commerce for export growth. Through Amazon, nearly 10 million Made-in-Vietnam products were sold globally over the past 12 months. The number of Vietnamese selling partners on Amazon also grew up to 80%.

Emerging as an important manufacturing hub of Asia and the world, Vietnam is poised to captivate global consumers with its distinctive "Made-in-Vietnam" products. Nevertheless, the path to long-term success involves a much more comprehensive approach. Manufacturing prowess, understanding the complex dynamics of B2C exporting, and the requirement of brand building form the successful transformation.

 Vietnam International Sourcing Expo 2023 to fuel Vietnamese businesses and manufacturers to harness the full potential of online export in solidarity with international sourcing.

In the application of this growth formula among Vietnamese SMEs, joining the Vietnam Sourcing Expo 2023 amplifies Amazon Global Selling’s role as an enabler of online e-commerce and a facilitator of transformative change. In this participation, Amazon Global Selling strives to encourage local manufacturers to build their brands and export, as well as find their sourcing partners through essential resources including Engaging workshops tailored to the dynamic currents of cross-border e-commerce trends in the global landscape; Personalized, in-depth consultancy and one-on-one technical support to help domestic manufacturers access and utilize the resources, tools, and solutions that Amazon furnishes; The Amazon Handbook, a comprehensive guide elaborating the ins and outs of online global export for enhanced efficiency of operations.

"Through the years, export is a key driver for Vietnam's national economy. Now enabled by digital transformation, it’s time to level up this export engine by digitalization, accelerating the pace of using e-commerce for export, not only outsource & export but also export our own brands.”, Mr. Gijae Seong, Heads of Amazon Global Selling Vietnam remarked. “Advancing local SMEs through cross-border e-commerce has been Amazon Global Selling Vietnam's solid mission, and our resolute presence at the Vietnam Sourcing Expo 2023 extends the efforts. In light of this event and in the years ahead, we hope to provide Vietnamese businesses with knowledge about online export and recommendations for product ideas and sourcing to enhance their B2C e-commerce exporting opportunity."

Over time, Amazon Global Selling has continuously pioneered initiatives that connect selling partners and manufacturers with service providers, aid selling partners in navigating the realm of cross-border e-commerce, including the annual Seller Conference, Xconnect events, and the Service Provider Network (SPN) Connecting Day. Hence, Amazon Global Selling envisions a digitalized future for businesses, where e-commerce accelerates the export engine.