VietAd 2020, an annual international exhibition that showcases advertising technology, kicked off in Hanoi on June 26, seeing 300 businesses from 10 countries worldwide taking part.

On display across 180 pavilions at the expo were a wide range of cutting-edge machinery and equipment that come from the advertising, printing, and packaging industries.

According to organisers, the 11th iteration of the expo aims to meet demands from businesses that are keen on state-of-the-art equipment and technologies within the advertising industry.

In addition, the event will help both domestic and foreign businesses to share their respective experience in technological transfer and seek partners with the aim of improving overall product quality and enhancing their competitiveness in the market. 

A representative of a participating firms stated that the exhibition will serve to assist enterprises as they strive to restore production activities, remove hurdles, and improve competitiveness for businesses as Vietnam moves past the novel coronavirus epidemic.

The expo is scheduled to run until June 28 in Hanoi, before moving to Ho Chi Minh City where it will be held from August 6 to August 9.