This professional tasting event will take place in the presence of the French Ambassador at the Grand Mercure Hotel in Hanoi on April 2, 2025, and then in the presence of the French Consul General at the Caravelle Hotel in Ho Chi Minh City on April 3, 2025.

This occasion is an opportunity for professionals in the alcoholic beverage sector in Vietnam to taste wines and spirits from the most renowned French wine regions, with the aim of establishing partnerships and business relationships.

About 1/3 of French companies attending the Tastin'France 2025 in Vietnam come from the Bordeaux region. (Photo: Luxe)

This year, 35 French companies are participating in this Tastin'France edition, showcasing the interest of French companies in the Vietnamese market. They represent producers from the regions of Champagne, Burgundy, Loire Valley, Rhône Valley, Languedoc, Bordeaux, Alsace, Provence-Alpes-Côte d'Azur, and Hauts-de-France.

Business France Vietnam is working to promote French agri-food products in Vietnam, with enhanced focus since the implementation of the free trade agreement between Vietnam and the European Union in 2020. The development of the consumption of imported alcoholic beverages among the middle and upper classes in Vietnam represents a real opportunity to be considered by specialized actors.

This sector in Vietnam thus remains one of the most dynamic in Asia. France maintains a strong position in the Vietnamese market and remains its leading supplier of wines in terms of value, thanks to the high reputation for quality and the prestige of its products.