They paid a visit to the Global City to analyse the business advantages and development possibilities of the new centre in Ho Chi Minh City.

The Asian community is successful in doing business, with the Asian in particular having longstanding business traditions. Wherever there are Asian, there are bustling business and trade activities. They often have a broad business vision when choosing quality products. They don't opt for cheap products and prefer prime locations to lure a large number of guests. These factors make the Global City especially attractive to Asian investors.

Quang Huy, a customer who has decided to invest in SOHO shophouses said, "I am a long-time businessman, so I always make a careful calculations and research. I immediately realised that this is the only project in the Thu Duc city, which is well-invested and planned."

"The project is conveniently located in a densely populated location. Once the infrastructure is completed, this area will be extremely bustling and very suitable for business and trade, so I decided to invest in the project immediately,” Huy added.

Masterise Homes' representatives and guests raised a glass to congratulate the development of the Asian business community in Vietnam

It is often believed that the more people selling an item, the higher the competition rate. However, the Asian think that by focusing on trading the same item in an area, it creates a higher customer traffic and improves their ability to scale up. SOHO shophouses are developed in line with that business philosophy and planned with the food outlets, entertainment zones, and shopping streets.

There are many reputable food and beverage (F&B) and retail brands such as Pizza 4Ps and Pasteur Street Brewing, and a chain of brands belonging to Mylife Group.

Masterise Homes signed cooperation agreements with these brands in 2022. Accordingly, these brands will set up stores in the SOHO subdivision to create a bustling area and contribute to increasing the attraction of the city as a whole.

In addition, Masterise Homes also has a long-term business partnership with renowned brands from Singapore. They have became tenants at the Global City, providing a guaranteed source of income for SOHO shophouse owners.

Top F&B brands will be present at SOHO shophouses in The Global City

Making an early investment in the new city centre of Ho Chi Minh City

Asians have a long-term vision that "comfort is better than pride" in business. They will choose safe investment options, development roadmap and profit gains before making an investment decision.

Chinese business customers are exploring The Global City project

Real estate in the downtown always attracts investors thanks to its strategic location, which brings long-term growth value. However, in recent years, Thu Duc city has become a focus for investment and promotion of infrastructure development. There are obvious signs of the city centre being shifted to new economic areas, such as the development of Long Thanh International Airport, new schools, international hospitals, and commercial centres.

Recently, tens of thousands of visitors have been attracted to large-scale festival activities in the new urban area, such as the hot air balloon festival at Thu Thiem 2 Park, the largest water music festival in Southeast Asia, and the countdown festival at The Global City.

The Global City is in a prime location, connecting the entire Thu Duc area with the downtown of District 1 and surrounding areas thanks to strong infrastructure development including Lien Phuong street, An Phu intersection, and Metro Line 1. This project is expected to become a centre to attract numerous tourists and residents.

It is not hard for professional investors in the business community in the region to identify the commercial potential and advantages of long-term business development at The Global City. This is an opportunity to make early investments in the new centre of the city.

The Global City is also a rare project in An Phu with a large scale of over 117 hectares. The project is designed and planned according to international standards. Thus, investors believe that this urban area has all the elements to become a place to promote the commercial development of the whole region.

Find more about The Global City here