Entrepreneur Dang Le Nguyen Vu, Chairman of Trung Nguyen Legend shared about business ethics.

Entrepreneur Dang Le Nguyen Vu, Chairman of Trung Nguyen Legend. Photo taken by Nam Anh.

According to businessman Dang Le Nguyen Vu, business ethics is a battle between a quick profit that can be achieved on one side, and a persistent struggle with a word of heart and credibility that has made many businesses fell down the cliff, but also brought to the top of glory countless entrepreneurs.

In fact, the development and growth of Trung Nguyen is closely related to the life and career of Dang Le Nguyen Vu. If it is said that Dang Le Nguyen Vu came up from empty hands, it is reasonable but not enough, one can also see in him a person with a heart and a burning desire not only to enrich himself and his family, but also to serve him. serve the interests of the nation.

Entrepreneur Dang Le Nguyen Vu once shared: "When I was most miserable, I had to borrow money with credit". So, where did that credibility come from, it seems to be a luxury because at that time when Dang Le Nguyen Vu decided to "turn" the profession, everyone thought it was "heavy crazy" with the idea of wanting to get rich " impossibly".

"In order to be able to use "credit" to borrow money, we must first create trust for people, we must be confident that we can do it to make others believe in us and it is important to find the right object. can help myself. My trust and credibility with others is the biggest capital," said businessman Dang Le Nguyen Vu.

This point of view has been built by businessman Dang Le Nguyen Vu to create a Trung Nguyen brand as it is today and it will continue to grow with the word "prestige".

“Our Trung Nguyen brand is determined on great values, which are core values and values of belief. Our core values include: Great aspiration; national spirit; international spirit; Constantly creating and breaking through; Good execution; Value creation and sustainable development. The belief value is: Coffee brings creativity; Coffee is the energy of the knowledge economy; Coffee makes the world better…”, businessman Dang Le Nguyen Vu emphasized.

Entrepreneur Dang Le Nguyen Vu affirmed that profit must go hand in hand with social responsibility. Dang Le Nguyen Vu does not build his company on purely economic principles, but considers culture and added values as the key to growth.

“In the business field, the social responsibility motivation along with the financial and economic motivation is the basic expression for the aforementioned harmonization process, even if there is a place and time of the responsibility motivation. Social responsibility can and should be the driving force. Corporate social responsibility is a key driver for the long-term success of the business," said businessman Dang Le Nguyen Vu.

In fact, since its birth and development until now, Trung Nguyen has never been scandalized for the quality of products as well as the quality of customer service, responsibility to employees, awareness of the environment, awareness of society, obligations to the state…

“I think each of us needs to be aware of the limitations of life in order to choose a lifestyle. In my opinion, there are two ways of life. One is, live according to your will, live to enjoy. Second, live responsibly. I have chosen the second way," said businessman Dang Le Nguyen Vu.

The life, career and business philosophy of businessman Dang Le Nguyen Vu has become the leader for the creativity and success of Trung Nguyen coffee in general and Vietnamese coffee in particular.

With his creative mind, non-stop work and excellent team, Trung Nguyen has been growing stronger, becoming a leader, creating close links between Vietnam and countries around the world.

The program of commenting and awarding the title of "Typical Vietnamese Entrepreneur" in 2022 is also implemented by VCCI in order to implement Resolution No. 09-NQ/TW dated December 9, 2011 of the Politburo. Session XI) on building and promoting the role of Vietnamese businessmen in the period of accelerating industrialization, modernization and international integration.

Typical business candidates will be selected and introduced by provinces, cities, ministries, branches, business associations, and press and media agencies, and the nomination deadline is until August 31. 2022.

The next three steps in the review process, namely pre-qualification, actual appraisal and final selection round, will be carried out in September 2022. The title will be awarded on the occasion of Vietnam Entrepreneurs Day.

In addition to awarding the title of Typical Vietnamese Entrepreneur, based on the profiles of candidates in the final round, the Review Board will propose a list of entrepreneurs with excellent achievements in pandemic prevention. COVID-19 to be commended at the Ceremony to announce and award the title of “Typical Vietnamese Entrepreneur of 2022”. This is a practical activity to recognize and honor entrepreneurs who have made outstanding contributions to the fight against the epidemic. over the past 2 years.